Ahead of pending sports betting legislation in Kansas, Bally’s Corporation has entered into a multi-year market arrangement with Boot Hill Casino & Resort, located in Dodge City.
Boot Hill Casino is committed, as a manager on behalf of the Kansas Lottery, to implement the Bally Bet mobile sportsbook, providing Kansas sports fans access to sports betting upon enactment of the legislation.
Bally’s expects that its media partnership with Sinclair Broadcast Group, which provides it with access to integrate content into Sinclair’s portfolio of 19 regional sports networks, will also attract sports fans in neighboring states to the Kansas mobile sportsbook.
All gaming in the state is owned and operated by the Kansas Lottery. The arrangement, as required by law, would license, transfer or lease the necessary Bally’s mobile sportsbook elements to the Lottery to offer Kansas sports fans a premium sports betting platform.
With the ability to offer mobile sports betting in Kansas, Bally’s national presence would expand into its 14th state. Notably, Kansas represents the third state where the firm does not maintain a land-based casino and would establish its market presence through its online platform.
President and CEO George Papanier explained: “We are extremely excited to work with Boot Hill Casino & Resort in Kansas. This relationship, which marks the 14th state in which customers can access our omnichannel platform, provides a significant opportunity for Bally’s to enter into yet another attractive mobile sports betting market.
“With the approval of pending sports betting legislation in the state, we can’t wait for Kansas sports fans to engage in our best-in-class online sports betting offerings.”
Clark Stewart, CEO of Boot Hill Casino & Resort, commented: “This is an exciting time in Kansas gaming history, and as a manager for the Kansas Lottery we are thrilled to embark on this pivotal endeavor with Bally’s.”
He added: “Bally’s has demonstrated impressive growth and has an outstanding operating track record. We are confident that bringing Bally’s diverse and interactive suite of online sports betting solutions to the Boot Hill Casino will significantly enhance the gaming experience for Kansas sports fans.”
Bally's moves into Kansas with Boot Hill Casino ahead of pending sports betting legislation - SBC Americas
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